Rafael is a Creative Director based in NYC currently working at Wieden+Kennedy.
Born and raised in Brazil, he has worked for over a decade for some of the biggest companies in the world.
He's not that into awards but, in case you're the embassy officer responsible for his visa renewal, across his career he's earned 100+ international recognitions with multiple projects. His work helped W+K São Paulo win its first Cannes Lions, D&AD, One Show, and Guinness World Records accolades. In his first season at W+K New York, he led the team that brought the office its first Titanium Lion with the biggest global campaign of the year.
Rafael is also the co-founder of nada.co studio, a freelance director/screenwriter and a part-time musician who writes songs of questionable taste instead of seeing a therapist.
Rafael Melo
rafaelgmelo700@gmail.com
+1 (646) 581-3155
New York, NY
Instagram//Facebook // Linkedin
Titanium - Bring Home The Bud - Budweiser
Gold - Film - The Endless Ad - Old Spice
Gold - Film Craft - Dark Chocolate Humor - Lacta 5Star
Silver - PR - Bring Home The Bud - Budweiser
Silver - Film - The Endless Ad - Old Spice
Bronze - Creative Strategy - Bring Home The Bud - Budweiser
Bronze - Media - Bring Home The Bud - Budweiser
Bronze - Film - The Endless Ad - Old Spice
Bronze - Entertainment - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Shortlist - PR - Bring Home The Bud - Budweiser
Shortlist - Creative Strategy - Bring Home The Bud - Budweiser
Shortlist - Design - BudMag - Budweiser
Shortlist - Film - The Endless Ad - Old Spice
Shortlist - Entertainment - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Gold - Integrated - Bring Home The Bud - Budweiser
Gold - Out Of Home - Bring Home The Bud - Budweiser
Gold - Social Media - Bring Home The Bud - Budweiser
Gold - Medium Innovation - Bring Home The Bud - Budweiser
Gold - Film - The Endless Ad - Old Spice
Gold - Digital - The Endless Ad - Old Spice
Silver - PR - Bring Home The Bud - Budweiser
Silver - Sports PR - Bring Home The Bud - Budweiser
Silver - Social Media - Bring Home The Bud - Budweiser
Silver - Experience - Bring Home The Bud - Budweiser
Silver - Design - Budmag - Budweiser
Silver - Design - Vinyl Coasters - Budweiser
Silver - Collaboration - Vinyl Coasters - Budweiser
Bronze - Ambient - Bring Home The Bud - Budweiser
Bronze - Effectiveness - Bring Home The Bud - Budweiser
Bronze - Design - Budmag - Budweiser
Bronze - Branded Content - Budmag - Budweiser
Bronze - Experience - Vinyl Coasters - Budweiser
Merit - Direct - Bring Home The Bud - Budweiser
Merit - Social Media - Bring Home The Bud - Budweiser
Merit - Collaboration - Vinyl Coasters - Budweiser
Silver - Social Media - Bring Home The Bud - Budweiser
Silver - Film Innovation - The Endless Ad - Old Spice
Silver - Digital Film - The Endless Ad - Old Spice
Silver - Interactive & Online - The Endless Ad - Old Spice
Silver - Animation - Dark Chocolate Humor - Lacta 5Star
Bronze - Out of Home - Bring Home The Bud - Budweiser
Bronze - Cinematography - Future - Nubank
Bronze - TV/Cinema Film - The Endless Ad - Old Spice
Merit - Entertainment - Yours To Take - Budweiser
Merit - Effectiveness - Bring Home The Bud - Budweiser
Merit - PR - Bring Home The Bud - Budweiser
Merit - Writing - Future - Nubank
Graphite - Original Composition - Yours To Take - Budweiser
Wood - PR - Bring Home The Bud - Budweiser
Wood - Film Innovation - The Endless Ad - Old Spice
Wood - Digital Film - The Endless Ad - Old Spice
Merit - Entertainment - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Shortlist - Art Direction - Future - Nubank
Longest Commercial Ever Made - The Endless Ad - Old Spice
Grand Prix - Bring Home The Bud - Budweiser
Gold - Integrated - Bring Home The Bud - Budweiser
Gold - PR - Bring Home The Bud - Budweiser
Gold - Design - BudMag - Budweiser
Gold - Writing - Future - Nubank
Gold - Original Soundtrack - Yours To Take - Budweiser
Gold - Photography - Future - Nubank
Gold - Digital - The Endless Ad - Old Spice
Gold - Film (Campaign) - Dark Chocolate Humor - Lacta 5Star
Gold - Film Craft (Campaign) - Dark Chocolate Humor - Lacta 5Star
Silver - Art Direction - Budmag - Budweiser
Silver - Real Time Response - Bring Home The Bud - Budweiser
Silver - Direction - Future - Nubank
Silver - Film - If You Love Your Friend - Old Spice
Silver - Digital - Naked Hour - Sprite
Silver - Film - The Endless Ad - Old Spice
Silver - Film (Campaign) - Fresh Drops - Sprite
Silver - Animation - Fresh Drops - Sprite
Silver - PR - The Last Lot - Halls
Silver - Digital - The Last Lot - Halls
Bronze - Social - Bring Home The Bud - Budweiser
Bronze - Direct - Vinyl Coasters - Budweiser
Bronze - Entertainment - Horror Fest - Fanta
Bronze - Direct/Promo - Naked Hour - Sprite
Bronze - Film - Wave Man - Old Spice
Bronze - Film - The Lobster - Elo
Bronze - Film (Campaign) - 5Star Trilogy - Lacta 5Star
Bronze - Digital - 5Star Trilogy - Lacta 5Star
Bronze - Content - 5Star Trilogy - Lacta 5Star
Bronze - Content - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Bronze – Film – Amigos - Old Spice
Bronze – Film – Terry vs. Dubber - Old Spice
Merit - Radio - Vinyl Coasters - Budweiser
Merit - Branded Content - Budmag - Budweiser
Merit - Film - Yours to Take - Budweiser
Merit - Editing - Yours to Take - Budweiser
Merit - Direction - Future - Nubank
Merit - Film - Future - Nubank
Merit - Photography - Future - Nubank
Merit - Digital - Rumble - W+K
Merit - Direct/Promo - Rumble - W+K
Merit - Direct/Promo - Same or Better - Fanta
Merit - Film - Health Like No One Else - dr.consulta
Merit - Digital - 48h Live Challenge - Old Spice
Merit - PR - Touch Your Deodorant - Old Spice (CD)
Merit – Digital – The Last Lot - Halls
Merit – Film – The Last Lot - Halls
Merit - Film - High Five - Old Spice
Grand Prix - Sports - Bring Home The Bud - Budweiser
Grand Prix - Direct - Bring Home The Bud - Budweiser
Gold - Direct - Bring Home The Bud - Budweiser
Gold - Effectiveness - Bring Home The Bud - Budweiser
Gold - PR - Bring Home The Bud - Budweiser
Gold - Events - Bring Home The Bud - Budweiser
Gold - Film - The Endless Ad - Old Spice
Gold - Digital Film - The Endless Ad - Old Spice
Silver - Digital - Bring Home The Bud - Budweiser
Silver - Events - Bring Home The Bud - Budweiser
Silver - PR - Bring Home The Bud - Budweiser
Silver - Digital/Sports - Bring Home The Bud - Budweiser
Bronze - Ambient - Bring Home The Bud - Budweiser
Bronze - Social Media - Bring Home The Bud - Budweiser
Bronze - Ambient Experience - Bring Home The Bud - Budweiser
Bronze - Digital Experience - Bring Home The Bud - Budweiser
Bronze - Film - Dark Chocolate Humor - Lacta 5Star
Gold - Idea - Bring Home The Bud - Budweiser
Gold - Bravery - Bring Home The Bud - Budweiser
Gold - Idea - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Audience Honor - Industry - Bring Home The Bud - Budweiser
Winner - Industry - Bring Home The Bud - Budweiser
Winner - Global Campaign - Bring Home The Bud - Budweiser
Winner - Launch Campaign - Bring Home The Bud - Budweiser
Winner - Real Time Response - Bring Home The Bud - Budweiser
Grand Prix - Film Innovation - The Endless Ad - Old Spice
Gold - Digital - The Endless Ad - Old Spice
Gold - Film - The Endless Ad - Old Spice
Gold - Film Innovation - The Endless Ad - Old Spice
Gold - Film (Campaign) - Dark Chocolate Humor - Lacta 5Star
Gold - Entertainment - P.T.E.N.M.R.C.I.T.F.H.T.B - Old Spice
Bronze - Film (Campaign) - 5Star Trilogy - Lacta 5Star
Bronze - Digital - 5Star Trilogy - Lacta 5Start
2017' Delegate